ENT4210 – Practical Innovation Management
Course description
Course content
The aim of the course is to introduce students to a practical innovation context, typically a knowledge-based and innovation oriented company, where they will be able to draw upon their skills acquired in previous courses to solve, or work on, a problem relating to a company’s innovation processes. The student will do this by working as an intern in the company for at least three days a week during the course period. The internship is problem oriented – focusing on a task of importance and use to the company, and/or the company may serve as a case in a case writing project. A specific assignment can typically be formulated in dialogue between the student and the company, and with representatives from the Center for Entrepreneurship. This course complement ENT4220/ Gründerskolen where the students worked in a small start-up company. Now they are exposed to innovation proceseses in more larger companies.
Learning outcome
The students should demonstrate proficiency in writing a business or learning case which may address one or more of the following themes:
? Development of parts of or a complete business plan for a product
? Analysis and development of a business model
? Development of a market analysis and marketing plan
? Development of a competitor analysis
? Analysis of new supply and distribution channels
? Assessment of a firm’s current position vis-à-vis competitors, including identification of core competences
? Risk analysis of a firm’s activities or a of a product/market strategy
? Analysis and development of new product concepts
? Analysis and development of new collaboration strategies
? Intellectual property investigation and strategy
? Organizational analysis and development
Admission
Enrolment in the study programme Entrepreneurship required.
Prerequisites
Formal prerequisite knowledge
Passed in course ENT 4400 and ENT 4220/Gründerskolen.
Recommended previous knowledge
ENT4000 – Business Creation, ENT4000I – From idea to business - Intensive, ENT4130 – Entrepreneurship theory from a Singaporean point of view (discontinued), ENT4200 – Startups in Practice - Entrepreneurship,
ENT4300 – Entrepreneurship and Internationalisation,ENT4310 – Business economics and marketing (discontinued),ENT4400 – Corporate Innovation Strategies and Project Management
Teaching
Project based with internship / cooperation with local technology company.
October - December. Duration: 8 weeks. Min. 3 days a week.
Four Dialouge meetings during the internship periode.