Course content

This course provides an introduction to the essentials of how to develop attractive technology and high-growth ventures. The perspective taken is that of a hands-on entrepreneur. You will learn techniques to creatively generate business ideas, shape and develop those ideas into viable commercial opportunities, and finally communicate the potential of the opportunity through a business plan and pitch.

You will work on prepared business ideas provided by the faculty. Relevant topics will include how to write a business plan, how to build competitive advantage and pitching an idea to customers and stakeholders.

Learning outcome

After taking this course, you will:

  • Have a solid understanding about the process of creating a new venture
  • Have a solid understanding about different approaches to create business ideas and shape and develop those ideas into viablean business propositionsopportunity such as effectuation, Business Model Canvas, Lean Startup and Design Thinking
  • Have a solid understanding on the different sources of competitive advantage, including intellectual property rights, proprietary technology, partnerships tailored business mod