Cathrineholm - Nordic design boom

There is no obvious definition for Nordic boom in Japan, however there are 5 common elements which Nordic design products has; bright colours, unique patterns, simplicity, good quality and facility.

"Cathrineholm" is one of the most famous Norwegian products. The skills to make that pattern in enamel and lotus motif design is created by Norwaegian;  Grete Prytz Kittelsen and Arne Clausen. It has several variation of colours. Nature motif well-fit to Japanese products that often is used by wood. We also like its simplicity that Cathrineholm uses only 2 colours in 1 product. We still can use it even though it was made about 40 years ago. It provides us several sizes so that we can choose considering the number of family.

In my blog posts this semester, I will think why and how Nordic boom expanded in Japan. From product`s design aspect, it would be related to "retro and nostalgia" and I would consider these 5 elements more deeply comparing to Japanese products and culture. Moreover, marketing and business aspect is also important. It is the fact that  the products from Norwegian design is not seen much in Japan. I think there are many well-designed products like Cathrineholm but almost all of Japanese does not know. It would be said that business aspect is also important key of Nordic boom.