BACKGROUND READING:
Doyle, Gillian (2002) Understanding media economics, London: Sage
All students are strongly encouraged to (re)read Doyle's book before the course begins.
BOOKS:
Picard, Robert Picard, Robert (2002), The Economics and Financing of Media Companies. (Chapters 4, 6, 7 and 10).
Shapiro, Carl and Hal R Varian (1999) Information Rules. A Strategic guide to the Network Economy, Boston: Harvard Business School Press. (Chapters 1, 2, 4, 5 and 7)
COMPENDIUMS:
Albarran, Alan and Dimmick, John (1996), ‘Concentrations and Economies of Multiformity in the Communication Industries’, Journal of Media Economics, 9 (4), 41-50
Anderson, Chris (2006) The Long Tail. How Endless Choice is Creating Unlimited Demand, London: Random House Business Books, Chapter 1
Bakker, Piet (2002), ‘Free Daily Newspapers – Business Models and Strategies’, International Journal on Media Management, 4 (3), 180-87
Booth, David and Doyle, Gillian (1997), UK TV warms up for the biggest game yet: Pay-Per-View, Media, Culture & Society, 19 (2): 277-284
Brown, Allan (2005), ‘Implications for Commercial Broadcasters’ pp 85-100 in Brown, Allen and Robert G Picard (eds) Digital Terrestrial Television in Europe, London: Lawrence Erlbaum Associates Publishers
Fagerjord, Anders amd Tanja Storsul (2007) “ Questioning Convergence” pp19-31 in Tanja Storsul and Dagny Stuedahl (eds) Amvivalence towards Convergence. Digitalization and Media Change, Gothenburg: Nordicom
Ferguson, Douglas (2004), ‘The Broadcast Television Networks’, in A. Alexander, J. Owers, R. Carveth, A. Hollifield and A. Greco (eds), Media Economics: Theory and Practice (3rd ed), Mahwah, NJ: Lawrence Erlbaum Associates, 149-172.
Garnham, Nicholas and Gareth Locksley (1991), 'The Economics of Broadcasting' in Jay G. Blumler and T.J. Nossiter (editors), Broadcasting Finance in Transition : A Comparative Handbook, New York; Oxford : Oxford University Press, 8-22.
Graham, Andrew, (1999) ‘Broadcasting Policy in the Multimedia Age’, pp 5-15 in Graham et al (eds), Public Purposes and Broadcasting: Funding the BBC, Luton: University of Luton
Hafstrand, H (1995), ‘Consumer Magazines in Transition: A study of approaches to internationalisation’, H. Hafstrand, Journal of Media Economics, 8 (1): 1-12.
Hoskins, Colin (1997), Global Television and Film: An Introduction to the Economics of the Business, Oxford University Press, Chap 5 & 7.
Hoskins, Colin, McFadyen, Stuart & Finn, Adam (2004), Media Economics: Applying Economics to New and Traditional Media, Sage: Chapter 11 and 14.
Hujanen (2005), ‘Implications for Public Service Broadcasters” pp 57-85 in Brown, Allen and Robert G Picard (eds) Digital Terrestrial Television in Europe, London: Lawrence Erlbaum Associates Publishers.
Kolo, Castulus and Vogt, Patrick (2003), ‘Strategies for Growth in the Media and Communication Industry: Does Size Really Matter?’ International Journal on Media Management, 5 (4), 251-61
McKay, Jenny (ed) (2000/2004/2006), The Magazines Handbook, Routledge, (Chs 15,16).
Napoli, Philip (2001), ‘The Audience Product and the New Media Environment: Implications for the Economics of Media Industries’, International Journal on Media Management, 3 (2), 66-73.
Owen, Bruce & Wildman, Steve (1992), Video Economics, Harvard Univ Press: Chaps 1, 2 and 5.
Picard, Robert (1998), ‘The Rise and Fall of Communications Empires’, Journal of Media Economics, 9 (4), 23-40
Sanchez-Tabernero, Alfonso and Carvajal, Miguel (2002), ‘ Strategies’ (Chap 3), in Media Concentrations in the European Market, New Trends and Challenges, Media Markets Monograph, Pamplona, Spain: Servicio de Publiciones de la Universidad de Navarra, 82-112.
Steemers, Jeanette (2004) ‘Process and Product - the Global Trade in Television Programmes’, pp23-48 in Selling Television. BFI