This course is a general introduction to consumer marketing and market research. It is module based and lectures will be held at the following dates: (Some changes might occur!)
| Date | Teacher | Place | Topic | Lecture notes / comments |
| 21.09.2009 | Eira Larsen van der Berg? | Undervisningsrom 1 Georg Sverdrups Hus? | Pre - lecture? | 14.15-16.00? |
| 28.09.2009 | Arild Aspelund SFE? | Forum 澳门葡京手机版app下载sparken? | What is marketing? – Introduction to concepts and trends? | MODULE 1: Chapter 1 and 2 in K&KLecture 1: Monday September 28th at 12.15 – 16.00ENT4320-Intro to Marketing ManagementENT4320-Strategy Development and The Market PlanENT4320-Market Research Six Step Model?ENT4320-Market Research PESTELENT4320-Course information ENT4320 2009? |
| 29.09.2009 | Arild Aspelund? | Forum 澳门葡京手机版app下载sparken? | Market plans, strategy development and market research? | MODULE 1: Chapter 3 and 4 in K&KLecture 2: Tuesday September 29th at 08.15 – 12.00? |
| 23.10.2009 | ? | ? | Hand in of the first paper? | The first task has to be handed in at 12:00 o'clock at the latest.? |
| 27.10.2009 | Arild Aspelund SFE? | Aud 2, Kjemibyggningen? | Market analysis – customer value, loyalty and consumer behavior ? | MODULE 2:Chapter 5 – 8 in K&KLecture 1: Tuesday October 27th at 12.15 – 16.00? |
| 28.10.2009 | Arild Aspelund SFE? | Aud 1, Kjemibygningen? | Market analysis – segmentation, targeting and positioning? | MODULE 2: Chapter 5 – 8 in K&KLecture 2: Wednesday October 28th at 09.15 – 12.00? |
| 13.11.2009 | ? | ? | Hand in of 2nd paper? | The second paper has to be handed in at 12:00 o'clock at the latest.? |
| 17.11.2009 | Arild Aspelund? | Forum 澳门葡京手机版app下载sparken? | Market strategies and branding? | MODULE 3: Chapter 9 – 14 in K&KLacture 1: Tuesday November 17th at 12.15 – 16.00? |
| 18.11.2009 | Arild Aspelund? | Forum 澳门葡京手机版app下载sparken? | Market channels and market communication? | MODULE 3: Chapter 15 – 19 in K&KLecture 2: Wednesday November 18th at 09.15 – 12.00? |
| 09.12.2009 | ? | ? | ? | Term Paper due!? |