Required Readings:
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Steve Blank and Bob Dorft
ISBN: 978-0-9849993-0-9
Recommended:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback
by Alexander Osterwalder
ISBN: 978-0-470-87641-1
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Paperback – (30 Oct 2014)
by Alexander Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith
The Lean Startup: How Constant Innovation Create Radically Successful Businesses
Eric Ries
ISBN:978-0-670-92160-7