B?ker:
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: how to create products and services customers want. John Wiley & Sons.
Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Random House LLC.
Westhead, P., & Wright, M. (2013). Entrepreneurship: A very short introduction. OUP Oxford.
Forelesningsnotater.
Artikler:
Blank, S. (2013). Why the lean start-up changes everything. Harvard business review, 91(5), 63-72. https://pdfs.semanticscholar.org/87ad/adda6b30b144e1367e82a73bacaded0fbaa2.pdf
Christensen, C., Raynor, M. E., & McDonald, R. (2015). What Is Disruptive Innovation? Boston: Harvard Business Review, Dec., 44-53. https://hbr.org/2015/12/what-is-disruptive-innovation
Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. (2016). Know your customers’“jobs to be done”. Harvard Business Review, 9, 54-62.
https://blogs.baruch.cuny.edu/ibmwatson2019/files/2019/02/Know-your-customer-Jobs-to-be-done-Chrstensen.pdf
Sarasvathy, S. D. (2001). What makes entrepreneurs entrepreneurial?
https://pdfs.semanticscholar.org/fd7f/e8b65fa2bf5dbefb9cf7047fd3ada259b9f9.pdf
Skok, D. “SaaS Metrics 2.0 – A guide to measuring and improving what matters.” 2013. http://www.forentrepreneurs.com/saas-metrics-2/ (og http://www.forentrepreneurs.com/saas-metrics-2-definitions-2/)
Wiltbank, R., Dew, N., Read, S., & Sarasvathy, S. D. (2006). What to do next? The case for non‐predictive strategy. Strategic management journal, 27(10), 981-998. https://onlinelibrary.wiley.com/doi/pdf/10.1002/smj.555
Anbefalt lesning
Garud, R., Tuertscher, P., & Van de Ven, A. H. (2013). Perspectives on innovation processes. Academy of Management Annals, 7(1), 775-819.
Kim, W. C., & Mauborgne, R. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.