MEVIT4300 - Spring 2014

Pensum/l?ringskrav

Books

(Please note: A few of these books only include a chapter or two of required reading so it may be wise to seek them out at the library.)

Anderson, Chris (2006), The Long Tail: how the future of business is selling less of more, NY: Hyperion, chapter 1.

Caves, Richard (2005), Switching Channels: Organization and Change in TV Broadcasting, Harvard Univ Press: Chaps 1, 2 and 6.

Doyle, Gillian (2013), Understanding Media Economics, Second Edition, Sage.

Küng, Lucy (2013), ‘Innovation, Technology and Organisational Change: Legacy Media's Big Challenge’, in Storsul, T. and Krumsvik, A. (Eds), Media Innovations, Gothenburg: Nordicom.

Küng, Lucy, Robert Picard and Ruth Towse (2008), The Internet and the Mass Media, London: Sage. Chaps 3 & 7.

Lotz, Amanda (2007), The Television will be Revolutionized, NY: NYUP, Chapters 3 & 4.

Napoli, Philip (2011), Audience Evolution, Columbia University Press, Chapter 2.

Steemers, Jeanette (2004) ‘Process and Product - the Global Trade in Television Programmes’, in Selling Television. London: BFI.

Book chapters, reports and articles (available online, search via the UiO network)

Cox, Howard and Mowatt, Simon (2008), ‘Technological change and forms of innovation in consumer magazine publishing’, Technology Analysis & Strategic Management, 20 (4): 503-520.

Doyle, Gillian (2012), Audiovisual Services: International Trade and Cultural Policy. ADBI Working Paper 355. Asian Development Bank Institute, Tokyo, Japan.

Doyle, Gillian (2014), Re-invention and Survival: Newspapers in the era of digital multiplatform delivery, Journal of Media Business Studies, 10 (4).

Evans, David (2009), The Online Advertising Industry: Economics, Evolution, and Privacy, Journal of Economic Perspectives, 23(3): 37–60.

Graham, David (2010), Global player of Subsidy Junkie? Decision Time for BBC, Adam Smith Inst.

Krumsvik, Arne (2012). Why old media will be funding journalism in the future, Journalism Studies, 13 (5-6): 729-741.

Picard, Robert (2011), Mapping Digital Media: Digitization and Media Business Models, London: Open Society Foundation

WTO (2010), Audiovisual Services, Background Note by Secretariat, WTO, 12 Jan S/C/W/310.

For Reference

CEC (2007), The Audiovisual Media Services (‘AVMS’) Directive (EC Directive 2007/65/ EC)

OFCOM (2013), Communications Market Report 2013, August 2013.

Published Dec. 16, 2013 3:53 PM - Last modified Jan. 14, 2014 11:26 AM