Books:
Anderson, Chris (2006) The Long Tail: how endless choice is creating unlimited demand, Random House. (250 pages)
Caves, Richard (2005), Switching Channels: Organization and Change in TV Broadcasting, Harvard Univ Press. chaps 1,2 & 6. (80 pages)
Doyle, Gillian (2002), Understanding Media Economics, Sage Publications. (175 pages)
De Vany, Arthur (2004), Hollywood economics: how extreme uncertainty shapes the film industry, London: Routledge. Chaps. 1,2, 4, 10, 11, & 12 (130 pages)
Küng, L, Picard. R and Towse, R (2008), The Internet and the Mass Media, London: Sage. Chaps 2, &,7,8 (50 pages)
Küng, L (2008), Strategic Management in the Media, London: Sage. Chaps 3,4 (30 pages)
Book chapters:
Napoli, P (2011), Audience Evolution, Columbia University Press, Chap 2. (20 pages)
Aris, Annet and Bughin, Jacques (2009), Managing Media Companies: Harnessing Creative Value (2nd Ed), Chichester: Wiley. Chap 6. (20 pages)
Hoskins, Colin, McFadyen, Stuart & Finn, Adam (2004), Media Economics: Applying Economics to New and Traditional Media, Sage: Chap 11 on ‘Advertising’, 247-260. Chap 14, 311-336. (40 pages)
Graham, Andrew, (1999) Broadcasting Policy in the Multimedia Age, in Graham et al (eds), Public Purposes and Broadcasting: Funding the BBC, Luton: University of Luton
Steemers, Jeanette (2004) Process and Product - the Global Trade in Television Programmes, in Selling Television. BFI (20 pages)
Rooke, R (2009), European Media in the Digital Age: Analysis and Approaches, Pearson Longman. Chap 6. (25 pages)
Lotz, Amanda (2007), The Television will be Revolutionized, NY University Press, Chap 5. (40 pages)
Articles:
Evans, David (2009), The Online Advertising Industry: Economics, Evolution, and Privacy, Journal of Economic Perspectives, 23(3): 37–60.
Sinclair, John and Wilken, Rowan (2009), Sleeping with the Enemy: Disintermediation in Internet Advertising, Media International Australia, 132: 93-104.
Van der Wurff, Richard; Bakker, Piet and Picard, Robert (2008), Economic growth and Advertising expenditures in different media in different countries, Journal of Media Economics, 21: 28-52.
Debrett, Mary (2009), Riding the Wave: Public Service Television in the Multi-Platform Era, Media, Culture & Society, 31 (5): 807-827.
OFCOM (2008), OFCOM’s Second PSB Review: Annex 11, ‘Market Failure in Broadcasting’.
Graham, David (2010), Global player of Subsidy Junkie? Decision Time for the BBC, Adam Smith Institute.
Doyle, Gillian and Paterson, Richard (2008), Public Policy and Independent TV Production in the UK, Journal of Media Business Studies, 5 (3): 17-33.
WTO (2010), Audiovisual Services, Background Note by the Secretariat, Geneva: WTO, 12 January, S/C/W/310.
Doyle, Gillian (2012), Audio Visual Services: International Trade and Cultural Policy. ADBI Working Paper 355. Asian Development Bank Institute, Tokyo, Japan.
Sánchez-Tabernero, Alfonso and Carvajal, Miguel (2002), Media Concentrations in the European Market, New Trends and Challenges, Media Markets Monograph, Chapter 3:
‘Strategies’, Reprinted in Doyle, G (Ed), (2006), Economics of Mass Media, chap 16.
OFCOM (2008), Chapter 8 – ‘Convergence’, in: The International Communications Market, Nov. At www.ofcom.org.uk/research/cm/icmr08/converge.pdf
For reference:
CEC (2007), The Audiovisual Media Services (‘AVMS’) Directive (EC Directive 2007/65/ EC)
Murray, Simone (2005), Brand loyalties: rethinking content within global corporate media, Media, Culture & Society, 27 (3): 415-435.
Cox, Howard and Mowatt, Simon (2008), ‘Technological change and forms of innovation in consumer magazine publishing’, Technology Analysis & Strategic Management, 20 (4): 503-520.
Doyle, Gillian (2006), ‘Managing global expansion of media products and brands: A case study of FHM’, International Journal on Media Management, 8 (3): 105-115, September.
Küng, L, Picard. R and Towse, R (2008), The Internet and the Mass Media, London: Sage. Chap 8.
Picard, Robert (2010), ‘The Future of the News Industry’, in Curran, James (Ed), Media and Society, London: Bloomsbury Academic. pp 365-379.
Shy, O (2011), A Short Survey of Network Economics, Review of Industrial Organisation, 38: 119-49.