BACKGROUND READING
Doyle, Gillian (2002), Understanding media economics, London: Sage
All students are strongly encouraged to (re)read this book.
BOOKS
Anderson, Chris (2006), The Long Tail: how endless choice is creating unlimited demand, Random House.
Aris, Annet and Jaques Bughin (2009), Managing Media Companies: Harnessing Creative Value, 2nd ed., Chishester: Wiley. (chap. 6)
Caves, Richard (2005), Switching Channels: Organization and Change in TV Broadcasting, Harvard University Press: (chap. 1, 2, 6)
De Vany, Arthur (2004), Hollywood Economics: how extreme uncertainty shapes the film industry, London: Routledge.
Hoskins, Colin, Stuart McFayden and Adam Finn (2004): Media Economics: Applying Economics to New and Traditional Media, Sage (chap. 11, 14)
Hoskins, Colin, Stuart McFayden and Adam Finn (1997), Global Television and Film: An Introduction to the Economics of the Business, Oxford University Press (chap. 5,7, 10)
Küng, L., R. Picard and R. Towse (2008), The Internet and the Mass Media, London: Sage (chap. 8)
Küng, Lucy (2008), Strategic Management in the Media, London: Sage (chap. 6).
Lotz, Amanda (2007), The Television will be Revolutionized, NY University Press (chap. 3, 4, 5)
Napoli, Phillip (2010), Audience Evolution, Colombia University Press (chap. 2)
Rooke, R (2009), European Media in the Digital Age: Analysis and Approaches, Pearson Longman (chap. 6).
Schumpeter, J (1942), Capitalism, Socialism and Democracy, Harper: New York.
ARTICLES (downloadable, all links will be provided before start of term)
Cox, Howard and Mowatt, Simon (2008), "Technological change and forms of innovation in consumer magazine publishing", Technology Analysis & Strategic Management, 20 (4): 503-520. Link
Debrett, Mary (2009), "Riding the Wave: Public Service Television in the Multi-Platform Era", Media, Culture & Society, 31 (5): 807-827. Link
Doyle, Gillian (2010), "Why Culture attracts and resists economic analysis", Journal of Cultural Economics, 34: 245-259.
Doyle, Gillian and Paterson, Richard (2008), "Public Policy and Independent TV Production in the UK", Journal of Media Business Studies, 5 (3): 17-33. Link
Doyle, Gillian (2006), "Managing global expansion of media products and brands: A case study of FHM", International Journal on Media Management, 8 (3): 105-115, September. Tilgjengelig i resepsjonen.
Garnham, Nicholas and Locksley, Gareth (1991) "The Economics of Broadcasting", in J. Blumler and T. Nossiter (eds) Broadcasting Finance in Transition. New York: Oxford University Press.
Graham, Andrew, (1999), "Broadcasting Policy in the Multimedia Age", in Graham et al (eds), Public Purposes and Broadcasting: Funding the BBC, Luton: University of Luton. NB! Not availible online, but master copy will be provided at the seminars (and at the IMK reception, 4th floor).
Murray, Simone (2005), "Brand loyalties: rethinking content within global corporate media", Media, Culture & Society, 27 (3): 415-435. Link
Picard, Robert (2010), "The Future of the News Industry", in Curran, James (Ed), Media and Society, London: Bloomsbury Academic. pp 365-379. Copy will be provided and available in the reception.
Sánchez-Tabernero, Alfonso and Carvajal, Miguel (2002), Media Concentrations in the European Market, New Trends and Challenges, Media Markets Monograph, Chapter 3: ‘Strategies’, Reprinted in Doyle, G (Ed), (2006), Economics of Mass Media, chap 16. Copy available in the reception.
Shy, O (2011), "A Short Survey of Network Economics", Review of Industrial Organisation, 38: 119-49.
Sinclair, John and Wilken, Rowan (2009), "Sleeping with the Enemy: Disintermediation in Internet Advertising", Media International Australia, 132: 93-104. Use Bibsys only. Search and follow the instructions. Use the Password/Username provided by Bibsys.
Steemers, Jeanette (2004), "Process and Product - the Global Trade in Television Programmes", in Selling Television. BFI
Van der Wurff, Richard; Bakker, Piet and Picard, Robert (2008), "Economic growth and Advertising expenditures in different media in different countries", Journal of Media Economics, 21: 28-52. Link
DOCUMENTS
CEC (2007), The Audiovisual Media Services (‘AVMS’) Directive (EC Directive 2007/65/ EC)
Doyle, Gillian (2011), Audiovisual Services: International Trade and Cultural Policy, Report for OECD. A copy is available in the reception.
Graham, David (2010), Global player of Subsidy Junkie? Decision Time for the BBC, London: Adam Smith Institute. Link
WTO (2010), Audiovisual Services, Background Note by the Secretariat, Geneva: WTO, 12 January, S/C/W/310.
FURTHER READING
Doyle, Gillian (2010), "From Television to Multi-Platform: More for less or less from more?", Convergence, 16 (4): 1-19. Link