BACKGROUND READING
Doyle, Gillian (2002) Understanding media economics, London: Sage
All students are strongly encouraged to (re)read this book.
BOOKS
Anderson, Chris (2006) /The Long Tail: how endless choice is creating unlimited demand/, Random House.
Aris, Annet and Bughin, Jacques (2009), /Managing media Companies: Harnessing Creative Value/ (2^nd Ed), Chichester: Wiley. Chap 3,4, 6, 7, 8
Caves, Richard (2005), /Switching Channels: Organization and Change in TV Broadcasting/, Harvard Univ Press: Chaps 1, 2 and 6.
De Vany, Arthur (2004): /Hollywood Economics. How Extreme Uncertainty Shapes The Film Industry. London. /
Hoskins, Colin, McFadyen, Stuart & Finn, Adam (2004), /Media Economics: Applying Economics to New and Traditional Media/, Sage: Chap 11 on 'Advertising', 247-260.
Lotz, Amanda (2007), /The Television will be Revolutionized/, NY University Press, Chap 3, 4, 5.
Küng, Lucy (2008), /Strategic Management in the Media/, London: Chap 3,4, 6.
Rooke, R (2009), /European Media in the Digital Age: Analysis and Approaches/, Pearson Longman. Chap 6, 9.
ARTICLES (downloadable, links will be provided before start of term)
Cox, Howard and Mowatt, Simon (2008), ‘Technological change and forms of innovation in consumer magazine publishing’, Technology Analysis & Strategic Management, 20 (4): 503-520. Link
Debrett, Mary (2009), Riding the Wave: Public Service Television in the Multi-Platform Era, Media, Culture & Society, 31 (5): 807-827. Link
Doyle, Gillian (2010), From Television to Multi-Platform: More for less or less from more? Convergence, 16 (4): 1-19. Link
Doyle, Gillian (2006), ‘Managing global expansion of media products and brands: A case study of FHM’, International Journal on Media Management, 8 (3): 105-115, September. Tilgjengelig i resepsjonen.
Doyle, Gillian and Paterson, Richard (2008), Public Policy and Independent TV Production in the UK, Journal of Media Business Studies, 5 (3): 17-33. Link
Enli, Gunn Sara and Karoline Ihleb?k (2011): The Public Service Approach to Vote-in Formats. Exploring Public Voting in Adaptions of Dancing with the Stars. Article submitted to Media, Culture & Society. Link
Elberse, Anita and Oberholzer-Gee, Felix (2008), Superstars and Underdogs: An examination of the long-tail phenomenon in video sales, Harvard Business School Working Paper. Link
Evens, Tom et al (2010), Attracting the un-served audience: the sustainability of long tail-based business models for cultural television content, New Media & Society, 12(6): 1005-1023.Link
Goggin, Gerhard and Christina Spurgeon, Premium rate culture: the new business of mobile interactivity, Mew media & Society, Vol. 9(5): 753-770. Link
Graham, Andrew, (1999) Broadcasting Policy in the Multimedia Age, in Graham et al (eds), Public Purposes and Broadcasting: Funding the BBC, Luton: University of Luton. NB! Not availible online, but master copy will be provided at the seminars (and at the IMK reception, 4th floor).
Hennig-Thurau et al (2010), The Impact of New Media on Consumer Relationships, Journal of Service Research, 13 (3): 311-330. Link
Murray, Simone (2005), Brand loyalties: rethinking content within global corporate media, Media, Culture & Society, 27 (3): 415-435. Link
Robert, James Paul (2010), Revisiting the creative/commercial clash: an analysis of decision-making during product development in the television industry, Media, Culture & Society. Vol 32(5): 661-780.Link
Sinclair, John and Wilken, Rowan (2009), Sleeping with the Enemy: Disintermediation in Internet Advertising, Media International Australia, 132: 93-104. Use Bibsys only. Search and follow the instructions. Use the Password/Username provided by Bibsys.
Sánchez-Tabernero, Alfonso and Carvajal, Miguel (2002), Media Concentrations in the European Market, New Trends and Challenges, Media Markets Monograph, Chapter 3: ‘Strategies’, Reprinted in Doyle, G (Ed), (2006), The Economics of The Mass Media, chap 16. NB! Not availible online, but master copy will be provided at the seminars (and at the IMK reception, 4th floor).
Van der Wurff, Richard; Bakker, Piet and Picard, Robert (2008), Economic growth and Advertising expenditures in different media in different countries, Journal of Media Economics, 21: 28-52. Link
Documents
OFCOM (2008), OFCOM’s Second PSB Review: Annex 11, ‘Market Failure in Broadcasting’. Link
Graham, David (2010), Global player of Subsidy Junkie? Decision Time for the BBC, London: Adam Smith Institute. Link
OFCOM (2008), Chapter 3 – ‘Convergence’, in: The International Communications Market, Nov. Link