BACKGROUND READING
Doyle, Gillian (2002) Understanding media economics, London: Sage
All students are strongly encouraged to (re)read this book.
BOOKS
Picard, Robert (2002), The Economics and Financing of Media Companies. (Chapters 4, 6, 7 and 10).
Shapiro, Carl and Hal R Varian (1999) Information Rules. A Strategic guide to the Network Economy, Boston: Harvard Business School Press. (Chapters 1, 2, 4, 5 and 7)
Kung, Lucy (2002) Strategic Management in the Media, London Sage (Pages 35-49 + chapters 3 and 4).
Kung, Lucy, Picard, Robert and Towse, R (208) The Internet and the Mass Media, London: Sage (Chapters 2, 7 and 8).
ARTICLE
Doyle, Gillian and Paterson, Richard (2008), ‘Public Policy and Independent TV Production in the UK’, Journal of Media Business Studies, Fall edition (forthcoming)
Not in library and therefore not among the articles we expect you to read before your exam
COMPENDIUMS
Albarran, Alan and Dimmick, John (1996), ‘Concentrations and Economies of Multiformity in the Communication Industries’, Journal of Media Economics, 9 (4), 41-50
Anderson, Chris (2006) The Long Tail. How Endless Choice is Creating Unlimited Demand, London: Random House Business Books, Chapter 1
Bakker, Piet (2002), ‘Free Daily Newspapers – Business Models and Strategies’, International Journal on Media Management, 4 (3), 180-87
Brown, Allan (2005), ‘Implications for Commercial Broadcasters’ chapter 4 (pp 85-100) in Brown, Allen and Robert G Picard (eds) Digital Terrestrial Television in Europe, London: Lawrence Erlbaum Associates Publishers
Fagerjord, Anders amd Tanja Storsul (2007) “ Questioning Convergence” pp19-31 in Tanja Storsul and Dagny Stuedahl (eds) Ambivalence towards Convergence. Digitalization and Media Change, Gothenburg: Nordicom
Ferguson, Douglas (2004), ‘The Broadcast Television Networks’, in A. Alexander, J. Owers, R. Carveth, A. Hollifield and A. Greco (eds), Media Economics: Theory and Practice (3rd ed), Mahwah, NJ: Lawrence Erlbaum Associates, 149-172.
Garnham, Nicholas and Gareth Locksley (1991), 'The Economics of Broadcasting' in Jay G. Blumler and T.J. Nossiter (editors), Broadcasting Finance in Transition : A Comparative Handbook, New York; Oxford : Oxford University Press, 8-22.
Graham, Andrew, (1999) ‘Broadcasting Policy in the Multimedia Age’, pp 5-15 in Graham et al (eds), Public Purposes and Broadcasting: Funding the BBC, Luton: University of Luton
Hafstrand, H (1995), ‘Consumer Magazines in Transition: A study of approaches to internationalisation’, H. Hafstrand, Journal of Media Economics, 8 (1): 1-12.
Hoskins, Colin (1997), Global Television and Film: An Introduction to the Economics of the Business, Oxford University Press, Chap 5 & 7.
Hoskins, Colin, McFadyen, Stuart & Finn, Adam (2004), Media Economics: Applying Economics to New and Traditional Media, Sage: Chapter 11 and 14.
Hujanen (2005), ‘Implications for Public Service Broadcasters” chapter 3 (pp 57-85) in Brown, Allen and Robert G Picard (eds) Digital Terrestrial Television in Europe, London: Lawrence Erlbaum Associates Publishers.
McKay, Jenny (ed) (2000/2004/2006), The Magazines Handbook, Routledge, (Chs 15,16).
Napoli, Philip (2001), ‘The Audience Product and the New Media Environment: Implications for the Economics of Media Industries’, International Journal on Media Management, 3 (2), 66-73.
Owen, Bruce & Wildman, Steve (1992), Video Economics, Harvard Univ Press: Chaps 1, 2 and 5.
Sanchez-Tabernero, Alfonso and Carvajal, Miguel (2002), ‘ Strategies’ (Chap 3), in Media Concentrations in the European Market, New Trends and Challenges, Media Markets Monograph, Pamplona, Spain: Servicio de Publiciones de la Universidad de Navarra, 82-112.
Steemers, Jeanette (2004) ‘Process and Product - the Global Trade in Television Programmes’, pp23-48 in Selling Television. BFI