Friday 17 February 1215-1400
Focussed Discussion of Media Economics Terms and Concepts.
Discussion in groups and plenary.
Friday 3 March 1215-1400
Corporate Strategies: Vertical, Horizontal and Diagonal Mergers in Media Markets
Short plenary presentation and discussion on recent global mergers and ownership structures. Presentations need to be prepared in advance.
Friday 17 March 1315-1500 (note time)
International Film Industry
Focussed discussion in class on key topics.
The time slot has been adjusted for this Friday in order to allow some space between lecture and seminar.
Friday 24 March 1215-1400
Web and Mobile Media/Digital Television and Telecom
Short individual presentations on given themes. 10 min presentations need to be prepared in advance
Friday 31 March 1215-1400
Economics of Print Media
Discussion in groups and plenary.
Discussion of group project to be presented 20 April. Selection of group members.
Friday 21 April 1215-1400
Student-led Seminar
Students present their group projects.
Friday 28 April 1215-1400
Wrap-up seminar
Discussion of major themes in the course, guidelines to academic writing, and discussion of home exam.
Seminar Activity Description
Reading material: Students should read in advance and prepare for the seminars. They should follow the recommend literature on the course, and can supplements their reading list with additional material.
Presentation: The presentation may take a variety of formats. Students are encouraged to be creative. They can use any of the following: Videos, Multimedia presentations, Panel discussions
Discussion: Following individual or group presentations, the Seminar leader will facilitate a discussion of the issues raised in the presentation. The discussion should involve all students and deal with the theoretical aspects of the issues.
Student-run seminars: Students form groups of around 4 members. Each group will conduct a 40 minute seminar. Student run seminars consist of: Presentation of group assignment / project, Guided discussion of presentation, Seminar leaders drawn from the class.