ENGLISH
Which role does advertising play in the economics of private television? How may digitalization influence the economics of private television? Focus especially on advertising. Which strategies may private television companies choose in order to meet these challenges?
All three questions must be answered. Equal weight is put on the three questions.
NORSK
Hvilken rolle spiller reklame for ?konomien i privat fjernsyn? Hvordan kan digitalisering p?virke ?konomien i privat fjernsyn? Fokuser s?rlig p? reklame. Hvilke strategier kan private fjernsynsselskap velge for ? m?te disse utfordringene?
Alle tre sp?rsm?l m? besvares. Alle tre sp?rsm?l teller likt.