Issues and readings
What does digitalization mean for the future of television? Which implications may this have for public and private television? What’s new about mobile media? How are market structures developing? This lecture will use theories from the previous lecture and discuss implications for digital television and mobile media.
Obligatory readings:
Brown, Allen and Robert G Picard (eds) Digital Terrestrial Television in Europe, London: Lawrence Erlbaum Associates Publishers. (Chapters 3 and 4).
Shapiro, Carl and Hal R Varian (1999) Information Rules. A Strategic guide to the Network Economy, Boston: Harvard Business School Press. (Chapter 7)
(see also obligatory readings from lecture on Convergence and Digital media).
Recommended readings:
Shapiro, Carl and Hal R Varian (1999) Information Rules. A Strategic guide to the Network Economy, Boston: Harvard Business School Press. (Chapter 8)
Storsul, Tanja and P?l S?rgaard (2006) US Mobile Operators and their Content Services , R&D Research Note, Telenor: R&D N 12/2006
Storsul, Tanja og Vilde Schanke Sundet (2006): "Digital Terrestrial Television in Scandinavia" i Fausto Colombo and Nicoletta Vittadini (eds) Digitising TV. Theoretical Issues and Comparative Studies across Europe. Milano: Vita e Pensiero