Issues and readings
What’s new about convergence? What are the implications of a network economy? What challenges do providers of web services face? And which strategies do they choose? How may we expect the market structures to develop?
Background readings:
Doyle, Gillian (2002) Understanding media economics, London: Sage. (Chapter 8)
Obligatory Readings:
Anderson, Chris (2006) The Long Tail. How Endless Choice is Creating Unlimited Demand, London: Random House Business Books (Chapter 1)
Fagerjord, Anders and Tanja Storsul. 2007. "Questioning Convergence" in Tanja Storsul og Dagny Stuedahl (red) Ambivalence towards convergence. Digitalization and media change, G?teborg: Nordicom
Shapiro, Carl and Hal R Varian (1999) Information Rules. A Strategic guide to the Network Economy, Boston: Harvard Business School Press. (Chapters 1, 2, 4 and 5)
Recommended Readings
Anderson, Chris (2006) The Long Tail. How Endless Choice is Creating Unlimited Demand, London: Random House Business Books
Christensen, Clayton (1997) The innovator's Dilemma. Boston: Harvard Business School Press.