Issues and readings
What’s new about new media? What are the implications of a network economy? What challenges do web and mobile services providers face? And which strategies do they choose? How may we expect the market structures to develop?
Background readings:
Doyle, Gillian (2002) Understanding media economics, London: Sage. (Chapter 8)
Obligatory readings:
Anderson, Chris (2006) The Long Tail. How Endless Choice is Creating Unlimited Demand, London: Random House Business Books (Chapter 1)
Shapiro, Carl and Hal R Varian (1999) Information Rules. A Strategic guide to the Network Economy, Boston: Harvard Business School Press. (Chapters 1, 2, 4 and 5)
Recommended readings:
Anderson, Chris (2006) The Long Tail. How Endless Choice is Creating Unlimited Demand, London: Random House Business Books
Shapiro, Carl and Hal R Varian (1999) Information Rules. A Strategic guide to the Network Economy, Boston: Harvard Business School Press. (Chapter 8)
Storsul, Tanja and P?l S?rgaard (2006) US Mobile Operators and their Content Services , R&D Research Note, Telenor: R&D N 12/2006