Issues and readings
Why has international trade in television programmes increased since the early 1990s? Why is it that international trade is dominated by US suppliers? What has been the response of European Union policy-makers? Can compulsory programming quotas work? What are the economic arguments for and against protectionism? Why is the Hollywood film industry so successful? What are the main problems holding back the development of indigenous film production industries in other especially smaller countries?
Background reading:
Doyle, Gillian (2002), Understanding Media Economics, Sage Publications: Chap 5 & 7.
Obligatory readings:
Hoskins, Colin, McFadyen, Stuart & Finn, Adam (2004), Media Economics: Applying Economics to New and Traditional Media, Sage: Chap 14, 311-336.
Hoskins, Colin, McFadyen, Stuart & Finn, Adam (1997), Global Television and Film: An Introduction to the Economics of the Business, Oxford University Press, Chap 5 & 7.
Steemers, Jeanette (2004) Process and Product - the Global Trade in Television Programmes, in Selling Television. BFI
Recommended readings:
Middleton, Peter [Chair] (1996), Report of the Advisory Committee on Film Finance, London: DNH extracts
De Vany, Arthur (2004), Hollywood economics : how extreme uncertainty shapes the film industry, London: Routledge.