Friday 10 March 1315-1500 (Note time)
Note that because of collision with lecture time has been changed this Friday.
Introduction to Media Economics. Key Terms and Concepts
Discussion in groups and plenary.
Friday 24 March 1015-1200
Corporate Strategies: Vertical, Horizontal and Diagonal Mergers in Media Markets
Short plenary presentation and discussion on recent global mergers and ownership structures. Presentations need to be prepared in advance.
Friday 31 March 1015-1200
Economics of Print Media
Discussion in groups and plenary.
Friday 7 April 1015-1200
International Film Industry
Focussed discussion in class on key topics.
Discussion of group project to be presented on 28 April and selection of group members.
Friday 21 April 1015-1200
Web and Mobile Media/Digital Television and Telecom
Short group presentations on given themes. 10 min presentations need to be prepared in advance
Friday 28 April 1015-1200
Student-led Seminar
Students present their group projects.
Friday 5 May 1015-1200
Student-led Seminar
Students present their group projects.
Seminar Activity Description
Reading material: Students should read in advance and prepare for the seminars. They should follow the recommend literature on the course, and can supplements their reading list with additional material.
Presentation: The presentation may take a variety of formats. Students are encouraged to be creative. They can use any of the following: Videos, Multimedia presentations, Panel discussions
Discussion: Following individual or group presentations, the Seminar leader will facilitate a discussion of the issues raised in the presentation. The discussion should involve all students and deal with the theoretical aspects of the issues.
Student-run seminars: Students form groups of around 4 members. Each group will conduct a 40 minute seminar. Student run seminars consist of: Presentation of group assignment / project, Guided discussion of presentation, Seminar leaders drawn from the class.